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If you stop to think about it, how much time could you save in your business when you replace manual tasks with automation in retail? Hours? Days? Even weeks?
Philip Bosen, Sales Director at Coffin & Trout Fine Jewelers, is a big proponent of his sales team using automation and artificial intelligence features to not only save time, but also keep their jewelry clients organized:
“I’ve always told my sales team, if you can remember all of your clients, you probably don’t have enough clients. So that’s where technology helps. You just can’t store thousands of names, purchase histories, and product preferences in your brain. You need technology like Clientbook. “
Clientbook was built to enable luxury retailers to automate parts of their business using automation software and AI, the consumer experience becomes exponentially better. Why? Because it frees up time that you're able to spend building relationships with your customers.
And the data shows that other luxury retailers are finding the same to be true. According to Retail Customer Experience, retailers are expected to have 71% of tasks automated by 2025.
“My team will use AI-powered task reminders in Clientbook to jog their memory on a client to reach out to and how to personalize it. After all, the clients have just one jeweler—you have thousands of clients. If you don’t remember them all on your own, that’s okay, as long as they feel the love and you are inviting them in.”
Automation technology has revolutionized the retail industry, offering businesses the tools they need to streamline operations, enhance customer experiences, and drive profitability. In this article, we'll explore the various ways in which retail automation can elevate your business.
What is retail automation?
Retail automation refers to the use of technology and automated systems in retail stores to streamline and optimize the different parts of retail operations, from managing inventory levels and sales processes to customer service and marketing.
The primary goal of retail automation is to increase efficiency, reduce operational costs, enhance customer experiences, and ultimately improve a retailer's overall profitability.
Here are some key components and aspects of retail automation:
- Inventory management
- Point of sale (POS) systems
- Self-checkout kiosks
- Customer relationship management
- E-commerce and online store ordering
- Supply chain management
- Retail marketing and promotions
- Data analytics
- Advanced retail technology (artificial intelligence, robotics)
Retail automation can include simple automation software solutions to advanced robotic process automation and other technology-driven systems. The type of automation a business decides to implement depends on the retailer's specific needs, budget, and goals.
By implementing retail automation strategically, businesses can stay competitive, provide better customer experiences, and adapt to the changing landscape of the retail industry.
Download our free eBook for the top 25 retail stats every retailer needs to know
What can retail automation do for my retail business?
If you're considering implementing retail automation software in your retail processes, read on for some of the highlights of using automation in your business:
Improved customer experiences
Retail automation isn't just about behind-the-scenes operations. It can also enhance the customer experience. Self-checkout kiosks, for example, offer convenience to shoppers while reducing wait times. Chatbots and AI-powered customer support can provide quick responses to inquiries and meet demanding customer expectations.
Improve customer retention by providing quick and accurate responses to questions and inquiries.
Personalized marketing
Understanding your customers' preferences is key to increasing sales. Retail automation can collect and analyze customer data, enabling you to create personalized marketing campaigns. By tailoring your marketing strategy to individual preferences, you can boost customer engagement and loyalty and see the effectiveness of marketing campaigns you've created.
Data-driven decision making
Data is the lifeblood of modern retail. With automation tools, you can gather and analyze vast amounts of data to make informed decisions. This includes sales data, inventory turnover, and consumer behavior patterns. With this information, you can adapt your business strategy in real-time to meet changing market demands.
Cost savings
Ultimately, retail automation can lead to major cost savings. By automating repetitive tasks, you can reduce labor costs and allocate your workforce to more strategic roles. Additionally, automation can reduce the margin for human error, minimizing costly mistakes in inventory management or order processing.
How Clientbook can help with retail automation
Clientbook is a clienteling software built to help jewelers and other luxury retailers make more money. With Clientbook, never miss an opportunity to engage with your customers—and spend less time doing it.
Here are a few of Clientbook's retail store automation features that you'll love:
- Reminders: Automate reminders so your sales associates never miss a follow-up opportunity.
- Relationship-based targeting: Send automated reminders based on client relationships and the products customers have had their eye on. For example, make a list of gift recommendations a week before your client's 10-year wedding anniversary and send it to them—they'll thank you later.
- Life events: Never let an important date go unnoticed. Schedule messages and offers for your clients based on life events, like birthdays.
- Reviews: Set up automated forms to request client reviews after calls, store visits, and customer service interactions.
- Messaging: Send mass text messages to your client base and benefit from improved efficiency using Clientbook’s messaging feature.
Bosen notes Clientbook has made a remarkable difference for his sales team.
“We have a sales team consisting of 10 sales professionals that are under my stewardship. They’re tasked with developing and maintaining relationships and keeping Coffin & Trout front of mind for our customers. That’s where clienteling comes in, with tasks like texting, emailing, and thank you notes all playing a part. I’m an absolute firm believer that there’s at least a 30% growth opportunity for a sales associate that works the system with clienteling.”
Start implementing automation at your store today
Incorporating retail automation into your business decisions can be a game-changer. It can improve efficiency, enhance customer experiences, and boost your bottom line. By staying up-to-date with the latest automation technologies, your business can remain competitive in an ever-evolving retail landscape. Embrace the power of automation with Clientbook and elevate your business.
Ready to transform your retail business through automation with Clientbook? Book a personalized demo today to see how you can optimize your business model with automation and dedicate more time to your customer relationships.
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