Six unique ways to promote your jewelry gift guide you haven’t thought of before

The holiday season is here, and your holiday gift guide is ready to help customers find the perfect piece for their loved ones. But it’s not just about creating a beautiful guide—it’s about getting it in front of the right audience who want to buy your jewelry and premium gift inventory.

Why your holiday gift guide matters more than ever

A well-crafted holiday gift guide is more than a list of products—it’s an opportunity for jewelry retailers to showcase curated collections, inspire premium gifting with an unforgettable piece that delivers a “wow” moment, and  or to tease a consumer to come back into the store to find the perfect piece for their loved one. 

For luxury retailers, the stakes are even higher. Many customers will choose just one or two high-quality gifts each season, making it crucial to establish trust and position your brand as a go-to for those meaningful purchases. With the right promotional strategy, your guide can capture attention, boost brand loyalty, and turn browsing customers into holiday buyers.

Six ways to promote your gift guide

1. Spotlight your gift guide in high-visibility areas

Placing a printed version of your gift guide front and center within your store ensures that every shopper is aware of it. Use high-traffic spots like entrances, waiting areas, and checkout stations. 

You might also consider printing small versions of your gift guide and placing them inside gift bags, wrapping them around jewelry boxes, or handing them out with each purchase. Make it something they can easily reference at home or share with friends, helping to expand your guide’s reach through word-of-mouth.

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Have a digital gift guide? No problem! Dedicate a small table display near the entrance showcasing “More Incredible Options Under $500,” with a QR code linking directly to the digital guide for easy browsing. 

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2. Use personalized SMS and email campaigns

With your customer data, you can create a text message campaign tailored to specific buying patterns. For instance, if a customer previously purchased a gold necklace, send a message with a link to the guide, pointing them to complementary pieces like gold earrings or a bracelet that would create a matching set. Personalization makes the interaction feel meaningful rather than promotional. 

Clientbook helps hundreds of jewelers nationwide set up SMS campaigns for their clients. Lauren Farrel, a Clientbook customer, uses texts to send personalized holiday messages. 

“Before Clientbook, we would send out actual cards, but it got to be too much because our customer base is big. Now we can send [holiday] messages plus automated reminders for extended warranties. We don’t have to think about it and it sends out the text!” 

[Product image of text messaging feature]

Emails are also an effective place for personalized messages. Draft an email sequence that builds excitement by revealing different parts of your gift guide weekly. For example, week one could focus on “Gifts that will make his friends jealous,” while week two showcases “Splurge-worthy gifts she will just brag about to all her friends.” This gradual reveal keeps customers engaged and gives them a reason to revisit the guide over time. 

3. Host a “gift guide preview” event

An exclusive in-store preview event is a fantastic way to turn your gift guide into a memorable experience in your community. Invite loyal customers and treat them to a festive shopping environment with holiday decor, seasonal treats, and personalized styling assistance. 

For your out-of-town clients, host a live-streamed preview on Instagram or a Zoom event where customers can virtually shop the guide. Share the stories behind key pieces, offer styling tips, and showcase gift recommendations in real time. After the event, send attendees a special discount code they can use when purchasing items from the guide. 

4. Collaborate with influencers or local celebrities

Collaborate with a local influencer to act as a brand advocate and create a holiday unboxing video featuring items from your gift guide. They can share their initial reactions to the products, styling ideas, and suggestions for various gift recipients. 

By featuring influencers or local celebrities on your social media account or website, it gives them a chance highlighting their favorite gift guide items and gives you a chance to get your store’s name out there. It’s a win-win. For example, you might partner with a well-known local stylist who could share their picks for “holiday classics” or “statement pieces for New Year’s Eve.” 

5. Leverage customer wish lists for personalized promotions

Invite customers to build a holiday wish list during their in-store visits. This way, even if they don’t buy right away, you’ll have a record of their interests to follow up on. Better yet, with a tool like Clientbook, your sales associates can build custom wish lists for each shopper while they’re working with them on the sales floor and send it to them as a follow-up to bring them back into the store.

[Wish list product photo]

As you get closer to the holiday, your staff can send emails or texts with gentle reminders and curated suggestions to help clients finalize their holiday shopping. Use phrases like, “We think you’ll love this addition to your wishlist!” and include a link to the guide for easy access. Or, “I’ve got everything you loved saved in your wishlist to help you narrow things down!” 

6. Use social media stories to highlight guide sections

Each week, highlight a different section of your guide on Instagram and Facebook Stories. For example, one week might focus on “Classic Pieces Under $200,” while the next might feature “Luxury Gift Splurges.” These quick, visual snippets keep customers interested and make your guide accessible in bite-sized formats. 

You can also use Instagram Stories to create urgency by featuring “Last-Minute Gifts” from your guide in a countdown. As you get closer to key holidays, a countdown creates a sense of urgency and encourages followers to act sooner. 

How Clientbook can help execute these strategies

Clientbook can be your key partner in bringing these promotional ideas to life, streamlining processes and adding a personal touch that resonates with holiday shoppers. Whether you’re looking to send personalized messages, build wish lists, or collect customer data, it’s the sales assistant software your staff will actually want to use. 

Clientbook is a clienteling app built specifically for jewelers to organize their client data, communicate with clients, and turn your entire sales team into clienteling rockstars. If you’re ready to see how Clientbook can help you make that last-minute prep for the holiday season, take a free tour of our software today.

Conclusion

A holiday gift guide is a powerful tool for any luxury retailer, helping customers make thoughtful and meaningful purchases while giving your brand a clear, curated presence during a high-stakes shopping season. But promotion is everything. 

By focusing on personalized experiences, Clientbook is the app for helping jewelry and luxury retailers like you connect and engage with your customers in a way that will bring them back into your store for the perfect holiday purchase. Your gift guide will drive interest, Clientbook helps your sales team make—and maintain—a meaningful connection.