Fashion and jewelry trends come and go with the seasons. On the walkways of fashion shows and in prominent designer catalogs, jewelry always makes an impact on the discerning consumer. Now is the time to focus on new trends and figure out how your jewelry shop can market them effectively to both your existing buyers and potential ones.
We’ve gathered the top jewelry trends of the moment so you can stay in the know.
Nature themes
Summer jewelry trends look outside the ordinary for a truly natural and organic feel. Many designers are inspired by the seaside, gardens, and the great outdoors this season. These designs make sense for the hotter season. As more people head to the beach or into the great outdoors, they want to take on the beautiful designs of nature in their own accessory collection.
Shell and ocean motifs
Jewelry that features shell designs is a must-have accessory for this season. These are not only made out of shells but also metal, glass, and other materials carved into the shapes reminiscent of the ocean. Many of them also take on this summer’s style of very chunky charms and beads. The colorful designs tend toward warmer tones.
Flower and garden jewelry
From delicate and feminine to bolder options, floral-inspired jewelry is flourishing this summer. There are many beautiful options to choose from in rings, pendants, pins, and more. These types of designs are perennial favorites, but always grow more popular in the warm seasons.
Wood materials
Perhaps more popular because of the eco-friendly and sustainable push in retail and product design, jewelry made from wood is making a strong statement this summer. It is beautiful, versatile, and lends itself to many different design options from very classic to bold and Bohemian.
Large-scale beads and bracelets
For those who want a less natural impact, big beads and bold bracelets have appeared on the list of jewelry must-haves for the season. One of the biggest jewelry trends is just that: big. They have become a striking trend in the jewelry world and have captured the attention of fashion forward shoppers. Many of the beads in the latest styles are metal or glass with multiple colors, patterns, and even textures. Resin and semi-precious stones also feature prominently.
In order for the big bead necklaces to avoid being overwhelming, chokers or very short styles are popular. They create a lot of visual impact but also a tactile element that takes the role of a fancy shirt collar.
Larger bracelets may either consist of beads strung together or bold cuffs in a variety of materials. Hammered metal and wood are two very popular options for wrist cuffs this season. Whether worn alone at the statement piece or melded with other accessories, bold and beautiful beads and bracelets create an impressive impact when paired with summer times lighter outfits.
Multi-strand necklaces
Why wear just one piece of jewelry when you can layer options and make a design all your own? Multi-strand necklaces and wearing more than one at the same time has caught a lot of attention this season. Some simple options include various lengths of chain and even different metals mixed together. Others give a nod to the other summer trends like shells, wood, and large beads.
This style gives retailers in the upscale jewelry market an opportunity to display different types of necklaces on the same rack and make unique personalized suggestions for their customers. It is truly a way to explore mixing and matching different styles to create a unique look.
.png)
Chunky chains with charms
Some people call it faux goth, punk, or a nod back through the decades when thick-linked chains and silver-toned charms were in. It’s not all about skulls and daggers these days, however, especially among upscale jewelry customers. The substantial chains are often made of silver, gold, or mixed metals in a way that provides a touch of edginess to any outfit. They are visually impactful on their own but can certainly be dressed up or even softened with the inclusion of charms. This is also an excellent way for people to create their own individual looks and for retailers to cross sell more products.
Instead of just necklaces and bracelets, this look works in multiple accessory categories. Single or dual link chain style earrings and even more delicate chains as rings have shown up in the best jewelry stores this summer. This is actually one of the most accessible trends that discerning customers can choose, and one that will undoubtedly stand the test of time to some degree.
Mismatched earrings and ear cuffs
Another interesting opportunity for jewelry wearers to explore their own personal sense of style is this summer’s trend for mismatched earrings and ear cuffs. While anyone can simply wear a different earring in each ear, many designers are offering unique pairs that look different. The two earrings or cuffs complement each other with coordinated themes, colors, or designs. Some of these are quite classy looking or follow other trends of ocean and flower styles. Others have a more whimsical flare such as the so-called toy chest jewelry. These include things as unique as tiny teddy bears, miniature toy cars, and similar items.
These earrings and ear cuffs add a modern twist to traditional options. The combination is particularly striking and offers a balance between elegance and boldness. They come in everything from low-cost costume jewelry to high and options with quality metals and gemstones. The choice of which to offer depends on your focus and target consumer group.
Conclusion
You know your customers better than anyone, especially if you took smart steps to collect personalized data about their shopping and buying preferences. The Clientbook platform makes this simple. With AI insights and product recommendation features, it offers the best way to make personalized product advice to everyone who wants to spruce up their summer jewelry wardrobe. Not only that, but you can use it to track inventory, sales, and organize end-of-season specials to prepare for autumn jewelry trends down the road. Book a demo to see it in action.
.png)
